Track Analytics: Cross-Platform App Boilerplate & Umami
February 2, 2025
Do you really know how your users interact with your app—on Web, iOS, and Android ? If you want to grow your SaaS, you need to understand your users everywhere they are. But tracking analytics across all platforms can feel overwhelming. Most tools are web-only, hard to set up, or raise privacy concerns.
Good news: There's a better way. With Umami and the MoneyMouth boilerplate, you can track user analytics across web and mobile—easily, privately, and with zero hassle. In this guide, you'll learn why analytics matter, what makes cross-platform tracking hard, and how you can get actionable insights to grow your business.
Why Analytics Matter for Every Platform
Analytics are the secret weapon of every successful SaaS. They help you answer questions like:
- Which features do users love—and which do they ignore?
- Where do users get stuck or drop off?
- What keeps people coming back, and what makes them leave?
- Are there slow screens or broken flows hurting your app?
- Which growth experiments actually work?
Without analytics, you're flying blind. You might spend months building features no one uses, or miss out on easy wins that could boost retention and revenue.
Real-World Scenarios
- Feature Adoption: You launch a new dashboard. Analytics show only 10% of users try it. Now you know to improve onboarding or highlight it better.
- User Journeys: You see most users drop off during signup. You simplify the process, and conversions jump 30%.
- Performance Bottlenecks: Analytics reveal a slow checkout page. You fix it, and sales increase.
Want more tips? See The Ultimate Checklist for Monetizing Your App Across All Platforms.
The Challenges of Cross-Platform Analytics
Tracking analytics on one platform is hard enough. Doing it across Web, iOS, and Android ? That's a real challenge. Here's why:
1. Web-Only Tools
Many analytics tools are built for the web. If you want to track native mobile apps, you're forced to use separate tools or cobble together different SDKs. This leads to data silos and inconsistent reporting.
2. Privacy Concerns
Users—and app stores—are more privacy-conscious than ever. Invasive tracking can get your app rejected or lose user trust. (See A Developer's Guide to Passing App Store Review on the First Try)
3. Complex Integration
Juggling multiple SDKs, dashboards, and data formats is a maintenance nightmare. Every update risks breaking your analytics.
4. Compliance Risks
Laws like GDPR and CCPA are strict. You need to be sure your analytics are compliant, or you could face fines or app store bans.
Common Pain Points
- Setting up analytics for each platform separately
- Managing different dashboards and reports
- Worrying about privacy and compliance
- Struggling to get a unified view of your users
Meet Umami: Privacy-First, Cross-Platform Analytics
Umami is an open-source analytics platform designed for today's privacy standards. It's built to work everywhere—Web, iOS, and Android —without the headaches.
What Makes Umami Different?
- Unified Tracking: One solution for all platforms. No more data silos.
- Privacy by Design: No cookies, no personal data, fully GDPR and app store compliant.
- Easy Integration: Pre-wired in the MoneyMouth boilerplate. No extra setup needed.
- Actionable Dashboards: See real-time usage, events, and conversions at a glance.
- Custom Events: Track what matters most—feature usage, purchases, notifications, and more. (See How to Build a Scalable Notification System for Every Platform)
- Open Source & Self-Hosted: Keep full control of your data, or use a managed service.
Why Privacy Matters
Privacy isn't just a legal requirement—it's a selling point. Users are more likely to trust and use your app if you respect their privacy. Umami helps you build that trust.
How MoneyMouth Makes Analytics Effortless
The MoneyMouth boilerplate takes the pain out of analytics. Here's how it works:
1. Web: Auto-Injected Analytics
The analytics script is automatically added and configured for your web app. You don't need to touch a line of code.
2. iOS & Android: Native Modules
Native modules send events to Umami behind the scenes. No extra setup, no SDK headaches.
3. Unified Dashboard
See all your data in one place. Whether your users are on web, iOS, or Android, you get a complete picture.
4. Simple Event Tracking
Want to track purchases, signups, or feature usage? Use a simple API. No need to learn a new system for each platform. (See How to Add In-App Purchases to Your Web, iOS, and Android App with One Codebase)
5. Real-Time Insights
Watch user behavior as it happens. See which features boost retention, and spot issues before they become problems. (See Building a Realtime, Synchronized User Experience for SaaS Apps)
Example: Tracking a New Feature
Let's say you add a new chat feature. With MoneyMouth and Umami:
- Add a single line of code to track when users open the chat.
- See usage stats across web and mobile in one dashboard.
- Spot if users on Android use it more than iOS, or if web users never find it.
- Use this data to improve onboarding, fix bugs, or promote the feature.
Real-World Example: ProgressMade.ai
ProgressMade.ai is a SaaS company that wanted to understand user behavior across all platforms. Here's how they used Umami and MoneyMouth:
- Feature Engagement: They saw which features drove the most engagement and revenue.
- Onboarding Optimization: Analytics revealed where users dropped off during onboarding. They improved the flow, and retention increased.
- Release Impact: They measured the impact of new releases and notifications, making data-driven decisions.
- Privacy & Compliance: They stayed compliant with privacy laws and app store rules, avoiding costly mistakes.
What They Learned
- Unified analytics saved hours of manual reporting.
- Privacy-first tracking built user trust.
- Real-time insights helped them react quickly to user needs.
How to Get Started: Step-by-Step
Ready to track analytics everywhere? Here's how to get started with MoneyMouth and Umami:
- Get the MoneyMouth Boilerplate: Download or learn more here.
- Deploy Your App: Launch on Web, iOS, and Android with the built-in setup.
- Check Your Dashboard: Log in to your Umami dashboard to see real-time analytics.
- Track Custom Events: Use the simple API to log purchases, signups, or any event you care about.
- Analyze & Grow: Use your insights to improve features, boost retention, and grow your business.
Tips for Success
- Start Simple: Track key events first—signups, purchases, feature usage.
- Review Regularly: Check your dashboard weekly to spot trends and issues.
- Act on Data: Use analytics to guide product decisions, not just for reporting.
- Respect Privacy: Highlight your privacy-friendly analytics in your marketing.
Frequently Asked Questions
Q: Is Umami really privacy-friendly? A: Yes! Umami collects no personal data, uses no cookies, and is fully compliant with GDPR and app store rules.
Q: Do I need to set up separate analytics for web and mobile? A: No. With MoneyMouth, everything is unified. One setup, one dashboard.
Q: Can I track custom events? A: Absolutely. Track any event—feature usage, purchases, notifications—with a simple API call.
Q: What if I need help? A: The MoneyMouth team offers support and a full refund guarantee if your app isn't accepted by the app stores.
Start Tracking, Start Growing
With MoneyMouth and Umami, you can:
- Track user analytics everywhere, with zero hassle
- Optimize your app for growth, retention, and revenue
- Stay compliant and respect user privacy
- Get peace of mind with a full refund guarantee if your app isn't accepted by the app stores
Ready to understand your users and grow your SaaS? Check out the MoneyMouth boilerplate and start tracking analytics across web and mobile—fast.